Image of mums chatting

The Compassion for Parents and Babies Well-being scheme aims to make locations in Bradford, Airedale, Wharfedale and Craven, including cafes, museums and libraries, a place where every parent feels welcome to go to with their baby.

Many women feel nervous about going out in public with their babies and may choose not to, leading to social isolation and impacting negatively on their emotional wellbeing.  Perinatal mental health affects up to 20 per cent of women during pregnancy and in their first year after giving birth.

By signing up to the scheme businesses and organisations can help show they welcome and support new parents by displaying an easily recognisable Compassion for Parents and Babies Well-being sticker.  Organisations will also share information with their staff and volunteers about why taking part is important to support parent-infant wellbeing.

Care Trust staff will offer short training sessions with organisations that are signed up to the scheme to help raise awareness of how they can offer warmth and compassion to parents during the perinatal period, for what can be a challenging time.  Advice and awareness during the training sessions includes:

  • Asking if a mum/dad needs practical help during their time in the building, for example holding the door open to help access or carry drinks to table.
  • Giving someone time and space if needed when ordering food/drink.
  • Genuinely ask if the mum/dad is okay.
  • Sometimes babies communicate by crying – be kind and patient.

The scheme gives businesses and community settings a simple way to support children’s health and help reduce isolation which can be a real challenge for new parents.

Parents can nominate places where they feel relaxed in the local area and we will get in touch with the places to encourage them to join the scheme.

Signing up is easy, email to register your interest and join the scheme or to nominate a venue. All venues that sign up will receive a sticker to display in their door or window to show they are part of the scheme, they will also be included on compassion for parents and babies well-being’ venues.

Compassion for Parents and Babies Well-being venues


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